Software export guide
Selling your AppFolio data to AI buyers
AppFolio holds a property manager's daily operations: work orders with descriptions and resolutions, resident texts and emails, owner updates and leasing notes.
Most of it already sits in AppFolio Property Manager and its resident and owner portals. Buyers want the written trail of how your team actually does the work, so most owners lead with SOPs and training material, then add day-to-day records once personal details are dealt with.
- Key figure
- Plus
- Buyers' published range
- $100K to $2M+
- Time to a written offer
- Days to 2 weeks
- Owner time, per buyers
- 1 to 3 hours
01 / What buyers value
The AppFolio records buyers look for
Work orders
Where it lives
AppFolio maintenance
Why a buyer wants it
Request to resolution with vendor notes
Raise first
Resident names
Resident texts and emails
Where it lives
AppFolio communications
Why a buyer wants it
Service in residents' words
Raise first
Contact details
Owner updates and reports
Where it lives
Owner portal
Why a buyer wants it
Explaining performance
Raise first
Owner financials
Leasing and showing notes
Where it lives
AppFolio leasing
Why a buyer wants it
Lead handling
Raise first
Applicant data
Procedures for make-ready and emergencies
Where it lives
Shared drive
Why a buyer wants it
Standard work
Raise first
Usually nothing
| Record | Where it lives | Why a buyer wants it | Raise first |
|---|---|---|---|
| Work orders | AppFolio maintenance | Request to resolution with vendor notes | Resident names |
| Resident texts and emails | AppFolio communications | Service in residents' words | Contact details |
| Owner updates and reports | Owner portal | Explaining performance | Owner financials |
| Leasing and showing notes | AppFolio leasing | Lead handling | Applicant data |
| Procedures for make-ready and emergencies | Shared drive | Standard work | Usually nothing |
02 / Value
Putting a number on a AppFolio user's data
No buyer publishes a price list by industry. What they do publish is a range for a whole company: micro1, Polyshares and Ventra each advertise deals from roughly $100K to $2M or more, and Pewter's licensing partner cites examples between $350K and $650K. Read those as the buyers' own marketing figures, not offers.
For a AppFolio user of about 35 people, three things move the number most: how many years of history you have, how much of the work is written down in one place, and how cleanly client and employee details can be removed. Try the worth estimator for a range based on your size.
03 / Buyers
Which buyers take AppFolio data
On Troveo's intake form, the closest category ("real estate or property") sits in the second of its four demand tiers, which it describes as above-average demand. Polyshares accepts real estate and property management, though it does not mark it as premium.
Published size rule
Asks for at least 30 staff, with no upper limit
A 35-person AppFolio user
Fits at 35
Published size rule
At least 20 full-time US office employees, or 10 for accounting and 6 for law
A 35-person AppFolio user
Fits at 35
Published size rule
At least 20 W-2 staff in the US and three years of history
A 35-person AppFolio user
Fits at 35
Published size rule
At least 20 people and three years, with a higher bar in some sectors
A 35-person AppFolio user
Fits at 35
Published size rule
At least 30 US staff and three years of data
A 35-person AppFolio user
Fits at 35
Published size rule
Around 30 people or more
A 35-person AppFolio user
Fits at 35
Published size rule
No headcount floor; it weighs how deep the record goes
A 35-person AppFolio user
No size floor
Published size rule
Publishes no minimum
A 35-person AppFolio user
No size floor
Published size rule
Publishes no minimum (its calculator begins at 20)
A 35-person AppFolio user
No size floor
| Buyer | Published size rule | A 35-person AppFolio user |
|---|---|---|
| micro1 | Asks for at least 30 staff, with no upper limit | Fits at 35 |
| Mode | At least 20 full-time US office employees, or 10 for accounting and 6 for law | Fits at 35 |
| Nyne | At least 20 W-2 staff in the US and three years of history | Fits at 35 |
| Pewter | At least 20 people and three years, with a higher bar in some sectors | Fits at 35 |
| Ventra | At least 30 US staff and three years of data | Fits at 35 |
| Endless | Around 30 people or more | Fits at 35 |
| Polyshares | No headcount floor; it weighs how deep the record goes | No size floor |
| Mercor | Publishes no minimum | No size floor |
| Troveo | Publishes no minimum (its calculator begins at 20) | No size floor |
Some buyers pay us a referral fee. It never changes your price, and it never changes the order of our rankings.
04 / Export
Getting your data out of AppFolio
- 1Use AppFolio's reports to export work orders, communications logs and leasing activity.
- 2Check your plan. Read-only API access starts on the Plus plan.
- 3Save attachments and notes for the properties you plan to include.
- 4Remove resident and applicant details before sharing anything.
05 / Typical week
What one ordinary week produces
- Monday: work orders created from resident texts.
- Tuesday: vendor notes added on completion.
- Wednesday: leasing notes after showings.
- Thursday: owner updates on a capital project.
- Friday: delinquency messages sent in bulk.
Illustrative. Multiply one week by every year you have kept, and that is the record a buyer is looking at. The written decisions matter more than the totals.
06 / Segments
More on property management companies
07 / Process
How a deal works
- 1
Check the fit
Answer a few questions about headcount, years of records and the systems you use. No files change hands.
- 2
Inventory call
A buyer walks through what you hold and what it wants. Most say the owner spends one to three hours in total.
- 3
Written offer
Buyers usually send terms within days to two weeks: price, scope, term and whether the deal is exclusive.
- 4
Clean and deliver
Personal details are removed under the agreed method, then a copy is exported. Your originals stay where they are.
micro1
What it asks for
Procedures, internal wikis, project and task history, CRM activity
Offer and payment
Up to 30 days to review, then paid within 30 days of invoice
Ask about
Its master terms describe a perpetual license. It says it strips personal details "when relevant", so ask exactly how.
Ventra
What it asks for
Mainly inboxes, recorded calls and helpdesk tickets
Offer and payment
Offer in 3 to 7 days, then net 30 or 60
Ask about
Its terms warn it may be unable to erase data after delivery.
Polyshares
What it asks for
Inboxes, recorded calls, helpdesk tickets and ERP extracts
Offer and payment
Offer in 1 to 2 weeks, paid in 30 to 60 days
Ask about
Licenses are exclusive by default.
Pewter
What it asks for
Operating records for the industries on its list
Offer and payment
No fee to the owner, it says
Ask about
Launched October 2026 by a Florida sales agency. Its licensing partner, not Pewter, signs and pays.
| Buyer | What it asks for | Offer and payment | Ask about |
|---|---|---|---|
| micro1 | Procedures, internal wikis, project and task history, CRM activity | Up to 30 days to review, then paid within 30 days of invoice | Its master terms describe a perpetual license. It says it strips personal details "when relevant", so ask exactly how. |
| Ventra | Mainly inboxes, recorded calls and helpdesk tickets | Offer in 3 to 7 days, then net 30 or 60 | Its terms warn it may be unable to erase data after delivery. |
| Polyshares | Inboxes, recorded calls, helpdesk tickets and ERP extracts | Offer in 1 to 2 weeks, paid in 30 to 60 days | Licenses are exclusive by default. |
| Pewter | Operating records for the industries on its list | No fee to the owner, it says | Launched October 2026 by a Florida sales agency. Its licensing partner, not Pewter, signs and pays. |
08 / Timing
If you are selling or winding down
A data license can sit alongside a sale or a wind-down. If you are selling the business, agree with the acquirer who keeps the right to license the archive. If you are closing down, keep the workspace and inboxes alive until a buyer has seen them. A closed company is not out of options: SimpleClosure reports more than 150 completed sales of shut-down startups' archives.
FAQ
Questions, answered
Can a buyer pull data through AppFolio's API?
Only on plans with API access, and the API is read only. A self-run report export keeps you in control of scope.
Is a 35-person AppFolio user big enough?
9 of the 9 buyers in our size check take a AppFolio user that size, going by their own published rules. Below 20 people your options narrow to the buyers with no stated minimum.
Do we lose our records if we license them?
No. A license gives the buyer a copy for agreed uses and your originals stay put. Read the term and deletion clauses closely: micro1's master terms describe a perpetual license, and Ventra warns it may be unable to erase data after delivery.
Find the buyers that fit your company
Answer a few questions about your size, tools and history. We show which buyers want a company like yours. Free, no files.
Keep reading
Sources
Every number on this page links back to one of these.
- 1propmodo.com: Appfolios platform strategy becomes the center of an antitrust disputepropmodo.com
- 2appfolio.com: Pricingappfolio.com
- 3appfolio.com: Add onsappfolio.com
- 4appfolio.com: Coreappfolio.com
- 5Troveo: Business data programtroveo.ai
- 6Polyshares: Sell company datapolyshares.com
- 7micro1: Company referral programmicro1.ai
- 8Beri: micro1 enterprise data partnerships, terms and risksberi.net
- 9Mode: Data program requirementsdata.mode.inc
- 10Nyne: Sell company datanyne.ai
- 11Pewter: Company data licensingpewterdata.com
- 12Pewter: Partner examplespewterdata.com
- 13Ventra: Company datajoinventra.com
Spot something wrong? See our corrections policy. Some buyers pay us a referral fee. How we make money.