Data value calculator
What is your company's data worth?
At the low end, a small closed startup's archive has fetched around $10K. A business that is still trading sits in buyers' $100K to $2M+ bands, and unusual data can clear $1M. Move the sliders to see where you might land.
Independent and sourced. Some buyers pay us a referral fee. It never changes your price or our scores. How we earn
Our estimated range
$100K to $450K
An estimate, not an offer. Built from buyers’ published price bands and closed deals. Only a buyer that reviews your records can make a real offer.
How the estimate works
Start from your size, then adjust for depth
We put your headcount in one of five starting bands, then multiply for years of history, the number of systems that hold it, and whether records link across systems. A closed company is halved, in line with what wind-down archive deals have paid. The bands are our reading of public prices, not any buyer’s rate card.
Records that link across systems add 15%. A closed company is multiplied by 0.5.
Under 15 staff
$10K to $75K
15 to 29 staff
$50K to $175K
30 to 99 staff
$100K to $450K
100 to 249 staff
$300K to $1M
250+ staff
$750K to $2M
| Headcount | Starting band |
|---|---|
| Under 15 staff | $10K to $75K |
| 15 to 29 staff | $50K to $175K |
| 30 to 99 staff | $100K to $450K |
| 100 to 249 staff | $300K to $1M |
| 250+ staff | $750K to $2M |
Under 3 years
x0.6
3 to 5 years
x1
6 to 10 years
x1.25
Over 10 years
x1.4
| History | Multiplier |
|---|---|
| Under 3 years | x0.6 |
| 3 to 5 years | x1 |
| 6 to 10 years | x1.25 |
| Over 10 years | x1.4 |
1 or 2 systems
x0.7
3 or 4 systems
x1
5 or 6 systems
x1.15
7 or more systems
x1.3
| Systems | Multiplier |
|---|---|
| 1 or 2 systems | x0.7 |
| 3 or 4 systems | x1 |
| 5 or 6 systems | x1.15 |
| 7 or more systems | x1.3 |
Precedents
The deals behind the numbers
Spirit Airlines internal archive
What was paid or offered
Google's $10M beat Mercor's $7.5M, and the court still had to sign off.
Source
Wound-down startups
What was paid or offered
150+ deals, typically $10K to $100K each
Source
micro1 and Polyshares
What was paid or offered
$100K to $2M+ advertised for operating companies
Source
Mode
What was paid or offered
$100K to $5M advertised
Source
Reddit data licensing
What was paid or offered
$203M in contracts over 2 to 3 years
Source
Wiley
What was paid or offered
$23M from a technology company
Source
| Deal or program | What was paid or offered | Source |
|---|---|---|
| Spirit Airlines internal archive | Google's $10M beat Mercor's $7.5M, and the court still had to sign off. | Bloomberg Law |
| Wound-down startups | 150+ deals, typically $10K to $100K each | MIT Technology Review |
| micro1 and Polyshares | $100K to $2M+ advertised for operating companies | micro1, Polyshares |
| Mode | $100K to $5M advertised | Mode |
| Reddit data licensing | $203M in contracts over 2 to 3 years | TechCrunch |
| Wiley | $23M from a technology company | Fortune |
Questions about value
How much do AI buyers pay for company data?
Advertised bands mostly fall from $100K to $2M: micro1 and Polyshares each quote $100K to $2M+, Ventra quotes $100K to $2M, Mode goes up to $5M from a $100K floor, and Nyne starts at $100K. Those are the buyers' own claims. The highest public figure so far is Google's $10M bid for Spirit Airlines' internal records.
Why is this only an estimate?
Because nobody prices your records without looking at them. A buyer checks how much history you have, how complete it is, what can be licensed under your contracts and how much personal data has to come out. Use this range to decide whether a conversation is worth having.
What moves a company up the range?
More people, more years, more systems and records that link across systems. A support ticket that points to the code change that fixed it shows an AI agent the whole job, so it is worth more than either record alone.
Can a company that has shut down still get paid?
Yes. Forbes and MIT Technology Review report that wind-down firms have completed over 150 data sales for closed startups, most landing between $10K and $100K a company.
Does it cost anything to find out?
No. The calculator and the match quiz are free and need no files. Some buyers pay us a referral fee if a deal closes, which never changes what you are offered.
Find the buyers that fit your company
Answer a few questions about your size, tools and history. We show which buyers want a company like yours. Free, no files.
Sources (11)
- 1.Forbes: AI's new training data is your old work Slacks and emails (16 Apr 2026)
- 2.micro1 company referral page, self-reported
- 3.Polyshares website, self-reported
- 4.Bloomberg Law: Google aims to boost AI with purchase of Spirit Airlines data (17 Aug 2026)
- 5.TechCrunch: Reddit says it has made $203M so far licensing its data (22 Feb 2024)
- 6.Quartz: AI training data pricing and licensing deals
- 7.Fortune: Publishing giants strike deals with AI companies (22 Nov 2024)
- 8.Nyne sell-company-data page, self-reported
- 9.Ventra company data page, self-reported
- 10.Mode company data site, self-reported
- 11.MIT Technology Review: AI labs buying data from dead startups (13 Oct 2026)