The market
AI data brokers: the middlemen between your business and AI labs
Labs are said to be paying for company data, but the ads in your feed are from names you don't recognise. The reason: three types of business sit between you and the labs. Licensors, introducers and marketplaces.
In this guide
01
Licensors: they buy rights from you and resell to labs
A licensor pays you for a copy of your records, scrubs out names and personal details, then licenses the cleaned set on to AI labs. That is the model behind most of the buyers we rank. micro1 on its own has pledged $1B across a 12-month window.
Some pay a lump sum for an agreed copy, others share revenue as the data earns. Find out which deal is in front of you: it determines whether the money arrives once or in instalments.
02
Introducers: paid to connect you
Introducers are a more recent arrival. They connect businesses with licensors and collect a fee when a deal closes. Pewter says its fee comes from its licensing partner, so owners pay nothing, and License My Data, Endless and aitrainer.work describe themselves in similar terms. Under micro1's referral terms, introducers earn 7.5% of the license price by default.
We are paid this way too. Some buyers pay us a referral fee. It never changes your price. See how we make money.
03
Marketplaces: list your data, take a cut
Marketplaces post datasets so buyers can browse them. Datarade takes 15% to 30% from sellers, depending on the plan, and hc1 offers its 12B+ lab results on the Protege marketplace. This route works best for a ready-made dataset, less well for a working company's archive.
04
What to ask any middleman
- Who pays you, and how much?
- Do you hold our data at any point?
- Which buyer would receive our records?
- Does registering with you lock us to you, and for how long?
FAQ
Questions, answered
What is an AI data broker?
A go-between linking data owners to AI buyers. Some take a license themselves, some charge a fee to introduce you, and marketplaces take a commission on listed data.
Does a broker cost me money?
Most introducers are paid by the buyer, and most licensors charge sellers nothing. Marketplaces and some brokers take a share of your price.
Should I use a broker?
Only when it adds something, such as getting several buyers to compete. See our guide on going with or without a broker.
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Keep reading
Sources
Every number on this page links back to one of these.
- 1The Next Web, micro1 commits $1B to enterprise datathenextweb.com
- 2Pewter, company websitepewterdata.com
- 3Pewter, partners pagepewterdata.com
- 4License My Data, company websitelicensemydata.com
- 5Endless, company websiteendless-data.com
- 6aitrainer.work, enterprise comparisonaitrainer.work
- 7micro1, company referral program pagemicro1.ai
- 8Datarade, data provider plansdatarade.ai
- 9hc1 and Protege partnership announcement (PDF)info.hc1.com
Spot something wrong? See our corrections policy. Some buyers pay us a referral fee. How we make money.