Process

Licensing company data with or without a broker

Going direct is an option, since many buyers deal with owners themselves and seldom charge them. In certain cases a broker adds value, so be clear on what you get for the fee.

AI Data Offers research deskChecked against our methodology Updated October 28, 2026 2 min read 6 sources

01

Buyers you can approach yourself

Some direct buyers require 30-plus staff, while others have no minimum. The usual path is a brief form, a sample review, and then an offer on paper, usually inside a fortnight. See the buyer rankings.

02

Who the brokers are

Brokers run most of the ads you see. Some manage valuation, offers, negotiation and the export and are paid by the buyer when the deal closes, while others take a cut of your price. Buyers advertise introduction fees as high as $50,000 per company, which is what most brokers are after.

03

Brokers: worth it, or a cost?

  • Several buyers end up competing for your records

    You pay its fee out of your proceeds

  • It handles paperwork you would pay staff for

    It locks you to one buyer for months

  • Your company is large or unusual

    It adds a party that sees your data

04

Where we fit

We rank buyers and match owners with the ones that fit. We do not hold your data or take a cut of your price. The buyer you pick might pay us a referral fee. Your price stays the same either way. See how we make money.

FAQ

Questions, answered

Is a broker required to license company data?

No. Plenty of buyers deal directly with owners, and they rarely charge sellers anything.

Where does a broker's pay come from?

Normally the buyer pays a commission or referral fee once the deal closes. A few instead deduct a cut from what the seller receives.

Will a broker raise my price?

It might, if it gets buyers bidding against each other. Weigh what you would net after its fee against dealing direct.

Get offers from buyers that fit

Tell us about your company once. We introduce you to the buyers most likely to pay, and you choose who to talk to.

Keep reading

Sources

Every number on this page links back to one of these.

  1. 1micro1, company referral program pagemicro1.ai
  2. 2Mode, referral programdata.mode.inc
  3. 3Pewter, partners pagepewterdata.com
  4. 4Endless, company websiteendless-data.com
  5. 5Nyne, compare data licensing offersnyne.ai
  6. 6MIT Technology Review, AI labs buying data from dead startupstechnologyreview.com

Spot something wrong? See our corrections policy. Some buyers pay us a referral fee. How we make money.

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