Industry guide

Renewals, submissions and service notes: insurance agency data AI labs want

Insurance agencies document service work in detail: renewal remarketing, underwriting submissions, policy changes and claims help. Troveo puts insurance in its top demand tier, and Polyshares marks it premium.

Most of it already sits in an agency management system such as Applied Epic or HawkSoft, carrier portals and email. Buyers want the written trail of how your team actually does the work, so most owners lead with SOPs and training material, then add day-to-day records once personal details are dealt with.

AI Data Offers research deskChecked against our methodology Updated October 28, 2026 5 min read 12 sources

Key figure: $100K to $2M+
Buyers' published range: $100K to $2M+
Time to a written offer: Days to 2 weeks
Owner time, per buyers: 1 to 3 hours

In this guide

01 / What buyers value

Records a buyer will look for at a insurance agency

Service workflow SOPs
Where it lives
Shared drive
Why a buyer wants it
Standard service work
Raise first
Usually nothing
Renewal remarketing playbook
Where it lives
Docs
Why a buyer wants it
How accounts are re-shopped
Raise first
Usually nothing
Submissions and underwriter Q&A
Where it lives
AMS and email
Why a buyer wants it
How risks are presented
Raise first
Client details
AMS activity notes
Where it lives
AMS
Why a buyer wants it
Every service interaction
Raise first
Policyholder data
Claims help guides and CSR training
Where it lives
Docs
Why a buyer wants it
How staff support clients
Raise first
Usually nothing

Record	Where it lives	Why a buyer wants it	Raise first
Service workflow SOPs	Shared drive	Standard service work	Usually nothing
Renewal remarketing playbook	Docs	How accounts are re-shopped	Usually nothing
Submissions and underwriter Q&A	AMS and email	How risks are presented	Client details
AMS activity notes	AMS	Every service interaction	Policyholder data
Claims help guides and CSR training	Docs	How staff support clients	Usually nothing

02 / Value

Putting a number on a insurance agency's data

No buyer publishes a price list by industry. What they do publish is a range for a whole company: micro1, Polyshares and Ventra each advertise deals from roughly $100K to $2M or more, and Pewter's licensing partner cites examples between $350K and $650K. Read those as the buyers' own marketing figures, not offers.

For a insurance agency of about 30 people, three things move the number most: how many years of history you have, how much of the work is written down in one place, and how cleanly client and employee details can be removed. Try the worth estimator for a range based on your size.

03 / Buyers

Which buyers take insurance agencies

On Troveo's intake form, the closest category ("insurance or claims") sits in the top of its four demand tiers, the group it says buyers pay a premium for. Polyshares lists insurance as one of its premium industries.

micro1
Published size rule
Asks for at least 30 staff, with no upper limit
A 30-person insurance agency
Fits at 30
Mode
Published size rule
At least 20 full-time US office employees, or 10 for accounting and 6 for law
A 30-person insurance agency
Fits at 30
Nyne
Published size rule
At least 20 W-2 staff in the US and three years of history
A 30-person insurance agency
Fits at 30
Pewter
Published size rule
At least 20 people and three years, with a higher bar in some sectors
A 30-person insurance agency
Fits at 30
Ventra
Published size rule
At least 30 US staff and three years of data
A 30-person insurance agency
Fits at 30
Endless
Published size rule
Around 30 people or more
A 30-person insurance agency
Fits at 30
Polyshares
Published size rule
No headcount floor; it weighs how deep the record goes
A 30-person insurance agency
No size floor
Mercor
Published size rule
Publishes no minimum
A 30-person insurance agency
No size floor
Troveo
Published size rule
Publishes no minimum (its calculator begins at 20)
A 30-person insurance agency
No size floor

Buyer	Published size rule	A 30-person insurance agency
micro1	Asks for at least 30 staff, with no upper limit	Fits at 30
Mode	At least 20 full-time US office employees, or 10 for accounting and 6 for law	Fits at 30
Nyne	At least 20 W-2 staff in the US and three years of history	Fits at 30
Pewter	At least 20 people and three years, with a higher bar in some sectors	Fits at 30
Ventra	At least 30 US staff and three years of data	Fits at 30
Endless	Around 30 people or more	Fits at 30
Polyshares	No headcount floor; it weighs how deep the record goes	No size floor
Mercor	Publishes no minimum	No size floor
Troveo	Publishes no minimum (its calculator begins at 20)	No size floor

Checked against a typical insurance agency of 30 people. Ask each buyer whether contractors and part-time staff count.

Some buyers pay us a referral fee. It never changes your price, and it never changes the order of our rankings.

04 / Typical week

What one ordinary week produces

Monday: renewals pulled for remarketing.
Tuesday: a submission sent to three carriers.
Wednesday: policy changes processed.
Thursday: a client helped through a claim.
Friday: CSR training on a new carrier.

Illustrative. Multiply one week by every year you have kept, and that is the record a buyer is looking at. The written decisions matter more than the totals.

05 / Segments

Segments within insurance agencies

Commercial lines agencies: Submission narratives, market guides, underwriter Q&A and stewardship schedules are what buyers want. Who buys and what to protect.
Personal lines agencies: Quoting scripts, service SOPs, renewal call guides and inbound calls are what buyers want from personal lines agencies. Who buys and how.
Employee benefits agencies: Renewal analyses, plan design guides and enrollment templates from benefits agencies are licensable. HIPAA care and buyers.

06 / Process

How a deal works

1
Check the fit
Answer a few questions about headcount, years of records and the systems you use. No files change hands.
2
Inventory call
A buyer walks through what you hold and what it wants. Most say the owner spends one to three hours in total.
3
Written offer
Buyers usually send terms within days to two weeks: price, scope, term and whether the deal is exclusive.
4
Clean and deliver
Personal details are removed under the agreed method, then a copy is exported. Your originals stay where they are.

micro1
What it asks for
Procedures, internal wikis, project and task history, CRM activity
Offer and payment
Up to 30 days to review, then paid within 30 days of invoice
Ask about
Its master terms describe a perpetual license. It says it strips personal details "when relevant", so ask exactly how.
Ventra
What it asks for
Mainly inboxes, recorded calls and helpdesk tickets
Offer and payment
Offer in 3 to 7 days, then net 30 or 60
Ask about
Its terms warn it may be unable to erase data after delivery.
Polyshares
What it asks for
Inboxes, recorded calls, helpdesk tickets and ERP extracts
Offer and payment
Offer in 1 to 2 weeks, paid in 30 to 60 days
Ask about
Licenses are exclusive by default.
Pewter
What it asks for
Operating records for the industries on its list
Offer and payment
No fee to the owner, it says
Ask about
Launched October 2026 by a Florida sales agency. Its licensing partner, not Pewter, signs and pays.

Buyer	What it asks for	Offer and payment	Ask about
micro1	Procedures, internal wikis, project and task history, CRM activity	Up to 30 days to review, then paid within 30 days of invoice	Its master terms describe a perpetual license. It says it strips personal details "when relevant", so ask exactly how.
Ventra	Mainly inboxes, recorded calls and helpdesk tickets	Offer in 3 to 7 days, then net 30 or 60	Its terms warn it may be unable to erase data after delivery.
Polyshares	Inboxes, recorded calls, helpdesk tickets and ERP extracts	Offer in 1 to 2 weeks, paid in 30 to 60 days	Licenses are exclusive by default.
Pewter	Operating records for the industries on its list	No fee to the owner, it says	Launched October 2026 by a Florida sales agency. Its licensing partner, not Pewter, signs and pays.

In each buyer's own published words. Terms change, so confirm them in writing before you sign.

07 / Timing

If you are selling or winding down

A data license can sit alongside a sale or a wind-down. If you are selling the business, agree with the acquirer who keeps the right to license the archive. If you are closing down, keep the workspace and inboxes alive until a buyer has seen them. A closed company is not out of options: SimpleClosure reports more than 150 completed sales of shut-down startups' archives.

FAQ

Questions, answered

Do carrier agreements matter?

They can. Some restrict how carrier-provided data is used. Your own procedures and notes are easier to license.

Is insurance data in demand?

Yes. Troveo says buyers pay a premium for insurance, and Polyshares marks it as premium.

Is a 30-person insurance agency big enough?

9 of the 9 buyers in our size check take a insurance agency that size, going by their own published rules. Below 20 people your options narrow to the buyers with no stated minimum.

Do we lose our records if we license them?

No. A license gives the buyer a copy for agreed uses and your originals stay put. Read the term and deletion clauses closely: micro1's master terms describe a perpetual license, and Ventra warns it may be unable to erase data after delivery.

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Sources

Every number on this page links back to one of these.

Spot something wrong? See our corrections policy. Some buyers pay us a referral fee. How we make money.