Industry guide
License your event company's production records to AI buyers
Event companies produce detailed plans and lessons learned: proposals, run of show schedules, venue and vendor correspondence, BEOs, floor plans and wrap reports.
Most of it already sits in event management software, shared drives, email and CRM. Buyers want the written trail of how your team actually does the work, so most owners lead with SOPs and training material, then add day-to-day records once personal details are dealt with.
- Key figure
- 806
- Buyers' published range
- $100K to $2M+
- Time to a written offer
- Days to 2 weeks
- Owner time, per buyers
- 1 to 3 hours
01 / What buyers value
Records a buyer will look for at a event company
Proposals and RFP responses
Where it lives
Docs
Why a buyer wants it
How events are pitched
Raise first
Pricing
Run of show and schedules
Where it lives
Docs and sheets
Why a buyer wants it
Minute-by-minute planning
Raise first
Usually little
Venue and vendor correspondence
Where it lives
Email
Why a buyer wants it
Negotiation and coordination
Raise first
Vendor pricing
BEOs and floor plans
Where it lives
Event software
Why a buyer wants it
Execution details
Raise first
Client details
Wrap reports and incident logs
Where it lives
Docs
Why a buyer wants it
Lessons learned
Raise first
Attendee details
| Record | Where it lives | Why a buyer wants it | Raise first |
|---|---|---|---|
| Proposals and RFP responses | Docs | How events are pitched | Pricing |
| Run of show and schedules | Docs and sheets | Minute-by-minute planning | Usually little |
| Venue and vendor correspondence | Negotiation and coordination | Vendor pricing | |
| BEOs and floor plans | Event software | Execution details | Client details |
| Wrap reports and incident logs | Docs | Lessons learned | Attendee details |
02 / Value
Putting a number on a event company's data
No buyer publishes a price list by industry. What they do publish is a range for a whole company: micro1, Polyshares and Ventra each advertise deals from roughly $100K to $2M or more, and Pewter's licensing partner cites examples between $350K and $650K. Read those as the buyers' own marketing figures, not offers.
For a event company of about 25 people, three things move the number most: how many years of history you have, how much of the work is written down in one place, and how cleanly client and employee details can be removed. Try the worth estimator for a range based on your size.
03 / Buyers
Which buyers take event planning companies
On Troveo's intake form, the closest category ("hospitality, restaurants or local services") sits in the lowest of its four demand tiers. Polyshares accepts hospitality and food service (nearest Troveo category), though it does not mark it as premium.
Published size rule
Asks for at least 30 staff, with no upper limit
A 25-person event company
Too small at 25
Published size rule
At least 20 full-time US office employees, or 10 for accounting and 6 for law
A 25-person event company
Fits at 25
Published size rule
At least 20 W-2 staff in the US and three years of history
A 25-person event company
Fits at 25
Published size rule
At least 20 people and three years, with a higher bar in some sectors
A 25-person event company
Fits at 25
Published size rule
At least 30 US staff and three years of data
A 25-person event company
Too small at 25
Published size rule
Around 30 people or more
A 25-person event company
Too small at 25
Published size rule
No headcount floor; it weighs how deep the record goes
A 25-person event company
No size floor
Published size rule
Publishes no minimum
A 25-person event company
No size floor
Published size rule
Publishes no minimum (its calculator begins at 20)
A 25-person event company
No size floor
| Buyer | Published size rule | A 25-person event company |
|---|---|---|
| micro1 | Asks for at least 30 staff, with no upper limit | Too small at 25 |
| Mode | At least 20 full-time US office employees, or 10 for accounting and 6 for law | Fits at 25 |
| Nyne | At least 20 W-2 staff in the US and three years of history | Fits at 25 |
| Pewter | At least 20 people and three years, with a higher bar in some sectors | Fits at 25 |
| Ventra | At least 30 US staff and three years of data | Too small at 25 |
| Endless | Around 30 people or more | Too small at 25 |
| Polyshares | No headcount floor; it weighs how deep the record goes | No size floor |
| Mercor | Publishes no minimum | No size floor |
| Troveo | Publishes no minimum (its calculator begins at 20) | No size floor |
Some buyers pay us a referral fee. It never changes your price, and it never changes the order of our rankings.
04 / Typical week
What one ordinary week produces
- Monday: an RFP response for a conference.
- Tuesday: venue contract negotiated.
- Wednesday: run of show drafted.
- Thursday: BEOs finalized.
- Friday: a wrap report after a gala.
Illustrative. Multiply one week by every year you have kept, and that is the record a buyer is looking at. The written decisions matter more than the totals.
05 / Process
How a deal works
- 1
Check the fit
Answer a few questions about headcount, years of records and the systems you use. No files change hands.
- 2
Inventory call
A buyer walks through what you hold and what it wants. Most say the owner spends one to three hours in total.
- 3
Written offer
Buyers usually send terms within days to two weeks: price, scope, term and whether the deal is exclusive.
- 4
Clean and deliver
Personal details are removed under the agreed method, then a copy is exported. Your originals stay where they are.
micro1
What it asks for
Procedures, internal wikis, project and task history, CRM activity
Offer and payment
Up to 30 days to review, then paid within 30 days of invoice
Ask about
Its master terms describe a perpetual license. It says it strips personal details "when relevant", so ask exactly how.
Ventra
What it asks for
Mainly inboxes, recorded calls and helpdesk tickets
Offer and payment
Offer in 3 to 7 days, then net 30 or 60
Ask about
Its terms warn it may be unable to erase data after delivery.
Polyshares
What it asks for
Inboxes, recorded calls, helpdesk tickets and ERP extracts
Offer and payment
Offer in 1 to 2 weeks, paid in 30 to 60 days
Ask about
Licenses are exclusive by default.
Pewter
What it asks for
Operating records for the industries on its list
Offer and payment
No fee to the owner, it says
Ask about
Launched October 2026 by a Florida sales agency. Its licensing partner, not Pewter, signs and pays.
| Buyer | What it asks for | Offer and payment | Ask about |
|---|---|---|---|
| micro1 | Procedures, internal wikis, project and task history, CRM activity | Up to 30 days to review, then paid within 30 days of invoice | Its master terms describe a perpetual license. It says it strips personal details "when relevant", so ask exactly how. |
| Ventra | Mainly inboxes, recorded calls and helpdesk tickets | Offer in 3 to 7 days, then net 30 or 60 | Its terms warn it may be unable to erase data after delivery. |
| Polyshares | Inboxes, recorded calls, helpdesk tickets and ERP extracts | Offer in 1 to 2 weeks, paid in 30 to 60 days | Licenses are exclusive by default. |
| Pewter | Operating records for the industries on its list | No fee to the owner, it says | Launched October 2026 by a Florida sales agency. Its licensing partner, not Pewter, signs and pays. |
06 / Timing
If you are selling or winding down
A data license can sit alongside a sale or a wind-down. If you are selling the business, agree with the acquirer who keeps the right to license the archive. If you are closing down, keep the workspace and inboxes alive until a buyer has seen them. A closed company is not out of options: SimpleClosure reports more than 150 completed sales of shut-down startups' archives.
FAQ
Questions, answered
Are wrap reports useful?
Yes. They record what went wrong and how it was fixed, which is valuable for planning agents.
Is a 25-person event company big enough?
6 of the 9 buyers in our size check take a event company that size, going by their own published rules. Below 20 people your options narrow to the buyers with no stated minimum.
Do we lose our records if we license them?
No. A license gives the buyer a copy for agreed uses and your originals stay put. Read the term and deletion clauses closely: micro1's master terms describe a perpetual license, and Ventra warns it may be unable to erase data after delivery.
Find the buyers that fit your company
Answer a few questions about your size, tools and history. We show which buyers want a company like yours. Free, no files.
Keep reading
Sources
Every number on this page links back to one of these.
- 1finance.yahoo.com: Mode inc launches 5 billion 151600765finance.yahoo.com
- 2mode.incmode.inc
- 3micro1.ai: Data license master termsmicro1.ai
- 4onetonline.org: 4.C.1.a.2.honetonline.org
- 5Troveo: Business data programtroveo.ai
- 6Polyshares: Sell company datapolyshares.com
- 7micro1: Company referral programmicro1.ai
- 8Beri: micro1 enterprise data partnerships, terms and risksberi.net
- 9Mode: Data program requirementsdata.mode.inc
- 10Nyne: Sell company datanyne.ai
- 11Pewter: Company data licensingpewterdata.com
- 12Pewter: Partner examplespewterdata.com
- 13Ventra: Company datajoinventra.com
- 14US Census Bureau: Statistics of US Businesses, 2022www2.census.gov
Spot something wrong? See our corrections policy. Some buyers pay us a referral fee. How we make money.