Selling by industry

Selling to a DSO? What happens to your practice's data

A dental support organisation buys chairs, patients and production. AI data buyers are interested in something narrower: how your front office handles scheduling, insurance verification, treatment plan follow-up and patient questions.

Patient charts are never the point, and in most cases a single practice is too small on its own.

AI Data Offers research deskChecked against our methodology Updated October 28, 2026 2 min read 9 sources

In this guide

Pewter

The front office playbook

Scheduling rules and confirmation scripts
Insurance verification and claims follow-up steps
Treatment plan follow-up templates
Staff training and procedures

Is my practice big enough?

With floors usually at 20 to 30 staff, a single- or two-dentist office rarely qualifies, but multi-site groups often can. Some buyers refuse healthcare outright for now. Others specialise in it, such as Protege via its hc1 partnership.

Patient charts are not what they want

Buyers say they leave out patient health information, which is regulated. According to Mode, names are stripped or substituted inside a secure environment and no staff passwords change hands. Ask every buyer who handles de-identification and whether you sign off a sample.

When to raise it with the DSO

Ideally ahead of the LOI. The DSO will ask what you have already licensed.

Questions to put to any data buyer

Is this a license of a copy, or a sale of the records outright?
Is it exclusive, and for how long? Can I license the same data elsewhere later?
Which systems and date ranges are in scope, and can I leave folders or whole tools out?
Who removes names and personal details, how, and do I approve a sample before anything leaves?
When does payment arrive, and does the clock start at signing or at your acceptance of the delivery?
Do I pay anything, and does anyone in the chain take a cut?
How long do you keep the copy, and what happens to it if you are acquired?

FAQ

Questions, answered

Is there a published dental price?

No. Broad bands are mostly $100K to $2M, a rough guide only and no price for your practice.

Is my company big enough?

The usual floor is somewhere from 20 to 30 staff. Some buyers publish none at all. Mode accepts law firms with 6 people and accounting firms with 10, and Pewter goes by your highest-ever headcount. Our match quiz sorts it out in two minutes.

Will patient records be included?

Buyers say no. Health information is excluded and identifiers removed. Confirm in writing and with your compliance adviser.

Do I pay anything to license?

Typically no. Direct buyers rarely charge sellers. Middlemen are different: brokers and marketplaces may keep anywhere from 8% to 30%. Have any fee written down before a sample changes hands.

Find the buyers that fit your company

Answer a few questions about your size, tools and history. We show which buyers want a company like yours. Free, no files.

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