The market
Can you sell your company's data directly to OpenAI or Anthropic?
It is natural to want a famous lab as your buyer instead of an unknown advertiser. In practice that door is mostly closed: the labs' public deals are with publishers and platforms, and trading businesses get to them through the licensors that feed them data.
In this guide
01
The labs' published deals are with publishers
OpenAI with News Corp
$250M+ across five years
OpenAI with Axel Springer
Roughly $13M annually
Financial Times and OpenAI
$5M to $10M a year
Reddit and Google
About $60M a year
| Deal | Reported value |
|---|---|
| OpenAI with News Corp | $250M+ across five years |
| OpenAI with Axel Springer | Roughly $13M annually |
| Financial Times and OpenAI | $5M to $10M a year |
| Reddit and Google | About $60M a year |
So far the only exception was a bankruptcy: Google bid $10M straight for Spirit Airlines' internal archive. A court-run sale of an airline is not a path open to most owners.
02
How business records reach labs
A licensor takes a copy of your records and then licenses that copy on to labs. micro1 has put $1B behind this for 12 months, and MIT Technology Review has described labs and their suppliers buying closed startups' archives. Plenty of licensors keep the end lab confidential, while some write the recipients into your contract. Always ask.
03
What labs' suppliers ask for
The day-to-day trail of a working business: inboxes and calendars, Slack or Teams chat, shared drives, CRM and billing, tickets and project boards, plus written procedures. The usual floor is 20 to 30 staff, though a few buyers have none.
Compare suppliers in our buyer rankings, or match your company with the ones that fit.
FAQ
Questions, answered
Does OpenAI buy data from businesses?
OpenAI's public data deals are with publishers like News Corp. We could not find any OpenAI route for trading businesses, which go through licensors.
Does Anthropic buy company data directly?
We found no public program for operating companies.
Will I know which lab gets my data?
Only if the licensor tells you or the contract names recipients.
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Keep reading
Sources
Every number on this page links back to one of these.
- 1Quartz, AI training data pricing and licensing dealsqz.com
- 2TechCrunch, Reddit says it has made $203M licensing its datatechcrunch.com
- 3Fortune, publishing giants strike deals with AI companiesfortune.com
- 4Bloomberg Law, Google aims to boost AI with purchase of Spirit Airlines datanews.bloomberglaw.com
- 5The Next Web, micro1 commits $1B to enterprise datathenextweb.com
- 6MIT Technology Review, AI labs buying data from dead startupstechnologyreview.com
- 7Cognor Labs, partners pagecognorlabs.com
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