Clova Data's ads for law firms and builders: the facts

Its ads set floors by trade, but none of those floors, software names or the de-identification promise appear on the site itself.

The site shows an estimate of $100K to $2M+ and says there are no fees.

With no company, address or person named and template legal pages, there is no contract to judge.

None published.

A law firm's matters in MyCase, Filevine or Clio contain privileged client information. A builder's Procore projects contain paperwork belonging to project owners and subcontractors. Whoever takes this data should commit in writing to who de-identifies it, how, and who signs off that it worked.

We would not send privileged or third-party records to an advertiser that names no company. Get offers from named buyers first. See law firms and construction.

We run the same checks on every buyer we rank. They take an afternoon and they protect the one thing you cannot take back: the copy of your records.

• Find the legal entity. A registered company name, an address and at least one named person. A Facebook form alone is not enough.
• Get the offer and the contract in writing before any export. A sample agreement tells you more than a sales call.
• Ask who strips personal data, how, and when. You should approve the method and see a sample before anything leaves your systems.
• Ask where the data goes. Which AI companies receive it, whether you are told, and whether it can be resold.
• Ask how everyone is paid. By you, by the buyer, or out of your deal. Referral fees are normal; hidden ones are not.
• Get a second quote. Terms from at least one other buyer is the fastest way to know if an offer is fair.