Managed service providers: licensing tickets and runbooks

Incident tickets, change requests, runbooks, onboarding lists and escalations. When a ticket links to the change that resolved it, the buyer sees the full job from first report to fix. Your PSA already links tickets, changes and time entries.

Tickets mention client staff, servers, IP ranges and now and then passwords. Some buyers refuse anything you hold for clients, and the others strip names, account numbers and credentials first. Check your client contracts with a lawyer: an MSP's archive may be mostly client-held data.

Buyers typically set a floor of 20 to 30 employees, though a few have no minimum, which is good news for a team of 12. Certain buyers only count US-based office employees, so offshore technicians may not count.

Nobody quotes a figure specific to MSPs. For businesses still trading, buyers advertise roughly $100K to $2M (self-reported). It helps that support tickets rank among the record types buyers ask for most.

Less than most owners expect. By the buyers' own estimates the owner's part is roughly 1 to 3 hours: a scoping call, deciding what is in and out, and approving the export. The buyer can usually work with your IT person or provider on the export itself.

Start with the match quiz using your headcount and systems, and get every promise in the written offer.